May 9, 2022 –
“The IAB reported today that podcast advertising revenue grew 2X faster in 2021 (+72%) than the total internet ad market according to the sixth annual IAB U.S. Podcast Advertising Revenue study, prepared for the IAB by PricewaterhouseCoopers. 2021 revenue for podcasting came in at $1.4 billion, according to the report.”
This is why we’re investing in podcasts. YEA Podcasts have seen great growth in the past few years as well. We’re working hard to produce quality content for listeners and deliver great results for our advertisers. George Laughlin reports.