George Laughlin Discusses iHeartRadio’s Report of Increased Downloads of Multicultural Podcasts

April 29, 2022

If you missed the story on InsideRadio.com recently it’s a good read here .
To summarize it in 1 sentence, here’s a quote from iHeart’s Blog, “During (2021), iHeartRadio has seen multicultural audiences flourish to new highs, as listenership among Black, Hispanic and other diverse audiences has all significantly grown.”
It’s great to see such diversity growing in podcasts. And it makes sense, as most traditional talk radio is primarily targeted to White males. The openness of podcasts has allowed many underserved communities to have a voice.

At YEA, we’ve grown our multicultural podcast, featuring more Black and Hispanic voices than ever before. And look for that to continue in 2022.

I encourage you to check out: Life with the Lindseys, There I Said It, Black Planter, Perfect Pair and This is America.

From the desk of George Laughlin

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